How Karma Helps Sliday Keep Remote Teams Connected
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Customer story

How Sliday Built a Lasting Culture of Appreciation with Karma

Recognition That Works Across Time Zones

Sliday is a digital agency founded in 2009 in New Zealand

With a distributed team of over 20 specialists across Asia and Europe, Sliday helps companies turn complex ideas into reliable, well-crafted digital solutions.

People

23

Industry

Digital Agency

Location

Globally

Founded

2009

Sliday cards

The Challenge of Showing Appreciation Remotely

What started as a small local team has grown into a fully distributed company with more than 20 professionals working across Asia and Europe. After several years operating from an office in Auckland, Sliday closed its physical location at the start of Covid-19 and transitioned entirely to remote work. Remote collaboration is now the foundation of how the company operates, but it also introduced new cultural challenges.

In an office environment, recognition often happens naturally through small, everyday interactions. In a remote setup, those moments can easily disappear. As CEO David explains, “you can’t tap a colleague on the shoulder and say a meaningful ‘thank you’ when you’re fully remote,” which made it clear that appreciation needed to be more intentional and visible. David points out that the real risk wasn’t just lower motivation, but people starting to feel unseen. Sliday needed a way to recognise good work consistently and make appreciation part of daily communication rather than an afterthought.

Karma addressed this by combining simple thank-you messages with tangible rewards, helping recognition feel both genuine and motivating.

15k+Karma points issued
260Rewards redeemed
95%Active users
570+Achievements received

Why Sliday Chose Karma

Slack was already at the centre of Sliday’s workflow, so any recognition tool had to integrate seamlessly. Karma fit naturally into Slack and offered the flexibility the team was looking for, from custom brand colours to company values and tailored rewards. David recalls that when Sliday first started using Karma, “there weren’t many alternatives at all,” which made the decision straightforward at the time. Instead of switching tools over the years, Sliday stayed with Karma and watched it evolve alongside the company.

Setup was incredibly simple — as soon as we added Karma to Slack, the whole team could start using it immediately.

David Kravitz

CEO at Sliday

A Smooth Start with Immediate Adoption

Getting started with Karma was effortless. There were no accounts to create, no invitations to send, and no onboarding sessions to organise. As David describes it, “setup was incredibly simple — as soon as we added Karma to Slack, the whole team could start using it immediately.”

Because recognition happened directly in Slack, giving coins to individuals or groups felt natural and fast. Karma became part of everyday conversations rather than a separate system people had to remember to use.

Stronger Relationships and Higher Motivation

Over time, Karma began to subtly reshape how the team interacted. David noticed that people became more open with one another, explaining that “team members were no longer just Slack usernames with profile pictures — they became colleagues who exchange meaningful feedback and genuinely celebrate each other’s successes.”

The reward system added another layer of motivation. Earning coins and being able to redeem them for real rewards encouraged people to contribute more and focus on quality. From a leadership perspective, David values the analytics because they show “which company values resonate most, who gives the most recognition, and who receives it,” offering a clearer picture of team morale and dynamics.

Sliday team 1

Rewards Designed for a Global Team

As a remote company spread across multiple countries, Sliday found physical rewards difficult to manage. Instead, the team focused on monetary rewards that allow people to convert their Karma coins into real money. These quickly became the most popular option.

Even new people feel welcomed right away, which makes settling into the team much easier.

David Kravitz

CEO at Sliday

Unexpected Results Beyond Motivation

While Sliday initially adopted Karma to boost motivation and productivity, the biggest surprise was its impact on relationships. David observed that new hires feel appreciated almost immediately, saying that “even new people feel welcomed right away, which makes settling into the team much easier.”

Over time, this sense of appreciation also contributed to stronger retention. Sliday has been using Karma for nearly a decade, through growth and uncertainty, and during that time the company hasn’t seen anyone leave in more than two years. In David’s words, “Karma may seem like a small addition to company culture, but it plays a meaningful role in helping people feel valued and recognized at work.”

Sliday team 2

Lessons Learned Along the Way

Not every experiment worked perfectly. Early on, Sliday tested a system that included negative karma, where people could lose points instead of earning them. That approach was quickly abandoned. The team realised that recognition works best when it stays positive and encouraging, and that rewarding good work builds trust far more effectively.

A Simple Recommendation from the CEO

Looking back, David’s advice to other companies is clear and direct. “Don’t overthink it,” he says. “If you feel your team needs a boost in productivity, motivation, or morale, you probably do. Karma is simple, straightforward, and it just works.”

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Карма бот политика конфиденциальности

Effective date: 18 August 2026

This Privacy Policy explains how Sliday LTD ("Sliday", "we", "us", or "our") collects, uses, shares, and protects personal data. It covers both the Karma application (for Microsoft Teams, Slack, Telegram, and the web) and the https://karmabot.chat website.

Who we are and how to contact us

The data controller is Sliday LTD, a private limited company registered in Cyprus under company number HE450506, with its principal place of business at Pavlou Valdaseridi 2A, 1st floor, Larnaka, Cyprus, 6018.

For any privacy-related enquiry, or to exercise your data protection rights, contact us at hi@karmabot.chat.

Privacy matters are overseen by our Legal Advisor / Operational Security Manager, Stas Kulesh. A dedicated Data Protection Officer has not been appointed, as Sliday LTD is not required to appoint one under Article 37 of the GDPR; privacy responsibilities are held by the Legal Advisor.

Personal data we handle and where it comes from

From the Karma application

When your organisation installs and uses Karma, we process the following personal data, obtained from Microsoft Teams / Microsoft Entra ID (Azure AD) and from your use of the application:

  • Display name — from Microsoft Teams / Microsoft Graph
  • Email address — from Microsoft Teams / Microsoft Graph
  • User Principal Name (UPN) — from Microsoft Graph (/me)
  • Microsoft Entra (Azure AD) object ID and tenant ID — from Microsoft authentication
  • Profile photo — from Microsoft Graph (/me/photo)
  • Team and channel names — from Microsoft Teams
  • Karma activity (karma given and received, associated messages) — from your use of the app

Where Karma is used with Slack or Telegram, the equivalent identity and workspace data is obtained from that platform instead.

From this website

  • Contact details you give us — such as your email address and name when you subscribe to updates, request a demo, or contact support
  • Usage and device data — IP address, browser type and version, pages visited, date, time and duration of visit, referring page, and similar diagnostic data
  • Cookies and similar technologies — see "Cookies and website analytics" below

Why we process personal data

We process personal data to:

  • Identify you and link you to your organisation's Karma workspace
  • Operate the core recognition ("karma") features, leaderboards, and adaptive cards
  • Display your name and profile photo within the app
  • Deliver notifications and service communications
  • Administer subscriptions and billing
  • Provide customer support and respond to your enquiries
  • Monitor, secure, maintain, and improve the service, and detect and address technical issues
  • Send newsletters, marketing, or promotional material where you have chosen to receive it — you can opt out at any time via the unsubscribe link in any email, or by contacting us

Lawful basis for processing

We process personal data on the following lawful bases under the GDPR:

  • Performance of a contract — to provide the Karma service to your organisation
  • Legitimate interests — to operate, secure, and improve the service, where not overridden by your rights
  • Consent — for marketing communications and for non-essential cookies and analytics, where consent is required
  • Legal obligation — where we are required by law to retain or disclose data, including for tax and accounting purposes

Where your organisation is the controller and we act as processor, processing is carried out on your organisation's documented instructions.

Who we share personal data with

We share personal data only with the sub-processors listed below, each of which is necessary to deliver the service and is engaged under an appropriate data processing agreement. This is the complete list of sub-processors with access to personal data. We do not sell personal data.

Service sub-processors

  • DigitalOcean — application hosting and managed database
  • Amazon Web Services (AWS) — profile photo storage (S3)
  • Cloudflare — edge delivery and web application firewall
  • Microsoft — authentication, the Teams platform, and Microsoft Graph
  • Stripe — subscription billing and payment processing
  • Sentry — error monitoring
  • MailerLite — notification and marketing email delivery

We do not store or collect your payment card details. That information is provided directly to Stripe, our payment processor, whose use of your personal information is governed by its own privacy policy (https://stripe.com/privacy). Stripe adheres to the standards set by PCI-DSS as managed by the PCI Security Standards Council.

Website analytics and marketing providers

The https://karmabot.chat website additionally uses:

We may also disclose personal data where required to do so by law or in response to a valid request by a public authority, or where necessary to protect our legal rights, prevent or investigate wrongdoing, or protect the safety of users or the public.

Cookies and website analytics

Cookies are small pieces of data stored on your device. We use cookies and similar technologies (including beacons, tags, and scripts) to operate the website, remember your preferences, keep the service secure, and understand how the site is used.

The cookies we use fall into these categories:

  • Essential cookies — required to operate the website and keep it secure
  • Preference cookies — to remember your settings and choices
  • Analytics and marketing cookies — set by the providers listed above to measure traffic and advertising performance

You can instruct your browser to refuse all cookies or to notify you when a cookie is set. If you refuse cookies, some parts of the website may not function correctly.

We do not currently respond to browser "Do Not Track" (DNT) signals.

How long we keep personal data

We retain personal data for the duration of your organisation's active subscription and for six (6) months after subscription cancellation, after which it is deleted. This applies to customer account and identity data, profile photos, and karma transaction records.

  • Database backups operate on a rolling 7-day point-in-time recovery window, so any backup containing erased data is automatically superseded within 7 days.
  • Upon a verified data deletion request, we action it as promptly as reasonably possible and in any event within one month, as required by the GDPR.
  • Billing and accounting records may be retained for longer where required by law.
  • Operational data — error telemetry, security logs, and backups — is disposed of automatically as it ages out of the relevant service's retention window.

Full details are set out in our Data Retention and Disposal Policy.

Your data protection rights

Subject to applicable law, you have the right to:

  • Be informed about how your personal data is used
  • Access the personal data we hold about you
  • Rectification — to have inaccurate or incomplete data corrected
  • Erasure — to have your personal data deleted
  • Restriction — to request that we restrict processing of your personal data
  • Data portability — to receive your data in a structured, commonly used, machine-readable format
  • Object to our processing of your personal data
  • Rights relating to automated decision-making and profiling — Karma does not carry out automated decision-making producing legal or similarly significant effects
  • Withdraw consent at any time, where we rely on your consent

To exercise any of these rights, contact us at hi@karmabot.chat. We may ask you to verify your identity before responding.

Making a Subject Access Request (SAR)

To submit a Subject Access Request, contact us at hi@karmabot.chat. We respond to all SARs within one month, as required by the GDPR, unless the request is complex or numerous, in which case we may extend the response time by a further two months and will tell you if we do. We maintain a data mapping process that lets us locate and retrieve all personal data held about a specific data subject across our systems — principally the production database and the profile photo object storage — so that a SAR can be fulfilled thoroughly.

International transfers and safeguards

Karma production data is hosted in the United States (DigitalOcean SFO region). As Sliday LTD is established in the EU (Cyprus), this involves a transfer of personal data to a third country.

Such transfers — and transfers to other sub-processors located outside the EU/EEA, including Microsoft, AWS, Cloudflare, Stripe, Sentry, and the analytics providers listed above — are protected by appropriate safeguards, principally the Standard Contractual Clauses (SCCs) incorporated into each sub-processor's Data Processing Agreement, supplemented by those providers' certification frameworks, including the EU–US Data Privacy Framework where the provider participates.

Sliday LTD takes all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

Your right to complain to a supervisory authority

You have the right to lodge a complaint with a data protection supervisory authority.

Our lead supervisory authority is the Office of the Commissioner for Personal Data Protection of the Republic of Cyprus:

You may also lodge a complaint with the supervisory authority in your own country of residence.

Security of data

The security of your data is important to us. We apply technical and organisational measures appropriate to the risk, including encryption in transit, access controls, vulnerability scanning, and error monitoring. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

Children's privacy

Our service is not directed at anyone under the age of 18. We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has provided us with personal data, please contact us and we will take steps to remove it.

Our service may contain links to sites we do not operate. We have no control over, and assume no responsibility for, the content or privacy practices of any third-party site. We encourage you to review the privacy policy of every site you visit.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated policy on this page and update the effective date at the top. Where changes are significant, we will notify you by email and/or a prominent notice on our service before the change takes effect. We encourage you to review this policy periodically.

Contact us

If you have any questions about this Privacy Policy, contact us:

  • By email: hi@karmabot.chat
  • By post: Sliday LTD, Pavlou Valdaseridi 2A, 1st floor, Larnaka, Cyprus, 6018