Whale's Path to Team Recognition with Karma bot
Sign up
Customer story

Karma in Action: Whale's Journey to Enhanced Team Recognition

How a Chatbot Became the Heartbeat of Employee Engagement

Whale is a SaaS B2B company

Our platform helps teams get aligned faster through documentation and training.

People

20

Industry

Documentation

Location

Belgium, Spain, Philippines

Category

Start-up

The Challenge of Growth and Distance

In the fast-paced world of SaaS companies, fostering a connected and motivated team can be challenging, especially when the team is spread across the globe. Whale, a dynamic B2B platform designed to streamline team documentation and training, found an innovative solution to this challenge with Karma, a chatbot built for instant employee recognition. This is their success story, told through the experience of Lisa Steingold, Head of Content Marketing at Whale, showcasing how integrating Karma has transformed their workplace culture.

Интеграция Karma прошла без проблем, идеально сочетаясь с нашими существующими инструментами и рабочим процессом

Лиза Штейнгольд

Руководитель отдела контент-маркетинга

1,109Karma granted in the last year
84%Active karma users
26Rewards have been bought
1500+Micro karma granted

A Seamless Integration into Daily Workflows

When Whale adopted Karma in June 2022, the tool was not just about recognising achievements but also about fostering a closer connection among team members, irrespective of their locations. Karma's integration was notably smooth, fitting effortlessly into the company's existing communication channels, especially Slack, which was already a central part of their workflow. This seamless incorporation into daily routines allowed for an organic flow of recognition and motivation, aligning perfectly with Whale's aim to maintain a strong, value-driven team culture in a hybrid work environment.

The Power of Instant Recognition

Lisa highlights the immediate impact Karma had on the team: "We love it. It's like receiving a little pat on the back from your colleagues, and it really boosts our morale." This sense of camaraderie and recognition was exactly what Whale aimed to cultivate. By integrating directly into Slack, Karma became a seamless part of their daily operations, allowing team members to give and receive accolades effortlessly as they worked.

We love it. It's like receiving a little pat on the back from your colleagues, and it really boosts our morale.

Lisa Steingold

Head of Content Marketing

Reinforcing Company Values Through Recognition

One of the most significant outcomes, as Lisa points out, was how Karma facilitated the reinforcement of Whale's core values. "It was unexpected but fantastic to see how Karma could align so perfectly with our values. It's not just about doing a great job; it's about doing a great job in a way that reflects what we stand for as a company," she explains. This alignment has not only bolstered the team's productivity but also deepened their commitment to the company's mission.

Whale cards

Fostering a Community with Rewards

The flexibility of Karma's rewards system has also been a key factor in its success at Whale. "We have group rewards, usually swapping them for something we all love, like team dinners or a pizza day," Lisa shares, illustrating how Karma has fostered a sense of community and belonging among the team members. Furthermore, the annual Karma Awards Winner initiative has added a fun, competitive edge to the process, encouraging everyone to excel and acknowledge their peers' efforts.

Karma is like a Strava for work, but also aligned to company goals. It keeps us all together, which is great!

Lisa Steingold

Head of Content Marketing

Conclusion: Karma as a Unifying Force

Lisa's final thoughts encapsulate the essence of Karma's impact: "Karma is like a Strava for work, but also aligned to company goals. It keeps us all together, which is great!" Through her eyes, we see a vivid picture of how Karma has not just met but exceeded Whale's needs, turning employee recognition into a powerful tool for building a unified, value-driven team, regardless of where they are in the world.

Другие истории

how team photo

How Acro Commerce Strengthened Remote Team Culture with Karma

Keeping Remote Teams Motivated with Seamless Recognition and Feedback

E-Commerce

lexema team photo

Strengthening Team Bonds with Karma: Lexema's Success Story

Enhancing Team Recognition and Engagement in a Hybrid Workplace

Marketing

alef team photo

How Alef Education Fosters Team Recognition with Karma

Boosting collaboration and motivation through meaningful peer appreciation

E-Learning

View all

Ready to get started?

If you're ready to get started with Karma, sign up now and explore the benefits of the recognition for your team.

Карма бот политика конфиденциальности

Effective date: 18 August 2026

This Privacy Policy explains how Sliday LTD ("Sliday", "we", "us", or "our") collects, uses, shares, and protects personal data. It covers both the Karma application (for Microsoft Teams, Slack, Telegram, and the web) and the https://karmabot.chat website.

Who we are and how to contact us

The data controller is Sliday LTD, a private limited company registered in Cyprus under company number HE450506, with its principal place of business at Pavlou Valdaseridi 2A, 1st floor, Larnaka, Cyprus, 6018.

For any privacy-related enquiry, or to exercise your data protection rights, contact us at hi@karmabot.chat.

Privacy matters are overseen by our Legal Advisor / Operational Security Manager, Stas Kulesh. A dedicated Data Protection Officer has not been appointed, as Sliday LTD is not required to appoint one under Article 37 of the GDPR; privacy responsibilities are held by the Legal Advisor.

Personal data we handle and where it comes from

From the Karma application

When your organisation installs and uses Karma, we process the following personal data, obtained from Microsoft Teams / Microsoft Entra ID (Azure AD) and from your use of the application:

  • Display name — from Microsoft Teams / Microsoft Graph
  • Email address — from Microsoft Teams / Microsoft Graph
  • User Principal Name (UPN) — from Microsoft Graph (/me)
  • Microsoft Entra (Azure AD) object ID and tenant ID — from Microsoft authentication
  • Profile photo — from Microsoft Graph (/me/photo)
  • Team and channel names — from Microsoft Teams
  • Karma activity (karma given and received, associated messages) — from your use of the app

Where Karma is used with Slack or Telegram, the equivalent identity and workspace data is obtained from that platform instead.

From this website

  • Contact details you give us — such as your email address and name when you subscribe to updates, request a demo, or contact support
  • Usage and device data — IP address, browser type and version, pages visited, date, time and duration of visit, referring page, and similar diagnostic data
  • Cookies and similar technologies — see "Cookies and website analytics" below

Why we process personal data

We process personal data to:

  • Identify you and link you to your organisation's Karma workspace
  • Operate the core recognition ("karma") features, leaderboards, and adaptive cards
  • Display your name and profile photo within the app
  • Deliver notifications and service communications
  • Administer subscriptions and billing
  • Provide customer support and respond to your enquiries
  • Monitor, secure, maintain, and improve the service, and detect and address technical issues
  • Send newsletters, marketing, or promotional material where you have chosen to receive it — you can opt out at any time via the unsubscribe link in any email, or by contacting us

Lawful basis for processing

We process personal data on the following lawful bases under the GDPR:

  • Performance of a contract — to provide the Karma service to your organisation
  • Legitimate interests — to operate, secure, and improve the service, where not overridden by your rights
  • Consent — for marketing communications and for non-essential cookies and analytics, where consent is required
  • Legal obligation — where we are required by law to retain or disclose data, including for tax and accounting purposes

Where your organisation is the controller and we act as processor, processing is carried out on your organisation's documented instructions.

Who we share personal data with

We share personal data only with the sub-processors listed below, each of which is necessary to deliver the service and is engaged under an appropriate data processing agreement. This is the complete list of sub-processors with access to personal data. We do not sell personal data.

Service sub-processors

  • DigitalOcean — application hosting and managed database
  • Amazon Web Services (AWS) — profile photo storage (S3)
  • Cloudflare — edge delivery and web application firewall
  • Microsoft — authentication, the Teams platform, and Microsoft Graph
  • Stripe — subscription billing and payment processing
  • Sentry — error monitoring
  • MailerLite — notification and marketing email delivery

We do not store or collect your payment card details. That information is provided directly to Stripe, our payment processor, whose use of your personal information is governed by its own privacy policy (https://stripe.com/privacy). Stripe adheres to the standards set by PCI-DSS as managed by the PCI Security Standards Council.

Website analytics and marketing providers

The https://karmabot.chat website additionally uses:

We may also disclose personal data where required to do so by law or in response to a valid request by a public authority, or where necessary to protect our legal rights, prevent or investigate wrongdoing, or protect the safety of users or the public.

Cookies and website analytics

Cookies are small pieces of data stored on your device. We use cookies and similar technologies (including beacons, tags, and scripts) to operate the website, remember your preferences, keep the service secure, and understand how the site is used.

The cookies we use fall into these categories:

  • Essential cookies — required to operate the website and keep it secure
  • Preference cookies — to remember your settings and choices
  • Analytics and marketing cookies — set by the providers listed above to measure traffic and advertising performance

You can instruct your browser to refuse all cookies or to notify you when a cookie is set. If you refuse cookies, some parts of the website may not function correctly.

We do not currently respond to browser "Do Not Track" (DNT) signals.

How long we keep personal data

We retain personal data for the duration of your organisation's active subscription and for six (6) months after subscription cancellation, after which it is deleted. This applies to customer account and identity data, profile photos, and karma transaction records.

  • Database backups operate on a rolling 7-day point-in-time recovery window, so any backup containing erased data is automatically superseded within 7 days.
  • Upon a verified data deletion request, we action it as promptly as reasonably possible and in any event within one month, as required by the GDPR.
  • Billing and accounting records may be retained for longer where required by law.
  • Operational data — error telemetry, security logs, and backups — is disposed of automatically as it ages out of the relevant service's retention window.

Full details are set out in our Data Retention and Disposal Policy.

Your data protection rights

Subject to applicable law, you have the right to:

  • Be informed about how your personal data is used
  • Access the personal data we hold about you
  • Rectification — to have inaccurate or incomplete data corrected
  • Erasure — to have your personal data deleted
  • Restriction — to request that we restrict processing of your personal data
  • Data portability — to receive your data in a structured, commonly used, machine-readable format
  • Object to our processing of your personal data
  • Rights relating to automated decision-making and profiling — Karma does not carry out automated decision-making producing legal or similarly significant effects
  • Withdraw consent at any time, where we rely on your consent

To exercise any of these rights, contact us at hi@karmabot.chat. We may ask you to verify your identity before responding.

Making a Subject Access Request (SAR)

To submit a Subject Access Request, contact us at hi@karmabot.chat. We respond to all SARs within one month, as required by the GDPR, unless the request is complex or numerous, in which case we may extend the response time by a further two months and will tell you if we do. We maintain a data mapping process that lets us locate and retrieve all personal data held about a specific data subject across our systems — principally the production database and the profile photo object storage — so that a SAR can be fulfilled thoroughly.

International transfers and safeguards

Karma production data is hosted in the United States (DigitalOcean SFO region). As Sliday LTD is established in the EU (Cyprus), this involves a transfer of personal data to a third country.

Such transfers — and transfers to other sub-processors located outside the EU/EEA, including Microsoft, AWS, Cloudflare, Stripe, Sentry, and the analytics providers listed above — are protected by appropriate safeguards, principally the Standard Contractual Clauses (SCCs) incorporated into each sub-processor's Data Processing Agreement, supplemented by those providers' certification frameworks, including the EU–US Data Privacy Framework where the provider participates.

Sliday LTD takes all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

Your right to complain to a supervisory authority

You have the right to lodge a complaint with a data protection supervisory authority.

Our lead supervisory authority is the Office of the Commissioner for Personal Data Protection of the Republic of Cyprus:

You may also lodge a complaint with the supervisory authority in your own country of residence.

Security of data

The security of your data is important to us. We apply technical and organisational measures appropriate to the risk, including encryption in transit, access controls, vulnerability scanning, and error monitoring. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

Children's privacy

Our service is not directed at anyone under the age of 18. We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has provided us with personal data, please contact us and we will take steps to remove it.

Our service may contain links to sites we do not operate. We have no control over, and assume no responsibility for, the content or privacy practices of any third-party site. We encourage you to review the privacy policy of every site you visit.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated policy on this page and update the effective date at the top. Where changes are significant, we will notify you by email and/or a prominent notice on our service before the change takes effect. We encourage you to review this policy periodically.

Contact us

If you have any questions about this Privacy Policy, contact us:

  • By email: hi@karmabot.chat
  • By post: Sliday LTD, Pavlou Valdaseridi 2A, 1st floor, Larnaka, Cyprus, 6018