Staff appreciation that actually resonates with your creative and consulting teams
Marketing and consulting teams are full of younger employees who need recognition to feel different from a shoulder tap. Karma makes appreciation fun, public, and tied to the values your agency or firm actually stands for — in Slack, MS Teams, Telegram, or the standalone web platform.
19
Company values integrated into Karma at Lexema — every kudos tied to culture
1493
Karma points issued all time at Lexema (15-person team)
135
People at The SaaSy People — 80% remote, all voices heard in recognition
800+
Microkarma issued at Lexema in one year — appreciation in the flow of daily work
Marketing and consulting teams need a new language of appreciation — the shoulder tap doesn't work anymore
Most people in marketing agencies are 25–30 years old. They grew up with public recognition as a normal part of life. A private "good job" from a manager doesn't land the same way a public kudos from a peer does. And in hybrid teams, if appreciation is only visible in the office, remote employees become invisible.
What Lexema and The SaaSy People discovered
- "People are more willing to share their opinions and tell people they're doing a good job" — César Pérez, Lexema. Public recognition changes the culture of candour
- 19 company values integrated — every kudos at Lexema names which value it reflects, so recognition reinforces culture rather than just feeling good in the moment
- Karma works equally for the person in the office and the person working from home — hybrid teams stop being two-tier recognition cultures
- At The SaaSy People, every team member — regardless of role or seniority — has an equal voice in recognising excellence, not just managers
What marketing and consulting teams struggle with
- Younger team members expect recognition to be public, immediate, and peer-driven — not a quarterly performance review comment
- Hybrid work creates a two-tier recognition culture — in-office employees get seen, remote employees get forgotten
- Company values stay on the website — nobody connects daily work to the values the agency was built around
- Creative and consulting work is hard to measure — recognition is often skewed toward client-facing roles and misses the people doing the foundational work
Two teams that made staff appreciation a daily habit
A 15-person digital marketing agency in Mexico and a 135-person UK consulting firm — different scales, same insight: recognition has to be public, values-linked, and accessible to everyone.
19
Company values integrated
1493
Karma points all time
Karma mafia
Team members spontaneously formed groups giving karma to each other for weekly wins — fun and culture-building at once
Read the full storyWe needed a fun and public way to show appreciation to all employees — especially to speak the language of a younger generation who need more than a shoulder tap.
135
Employees
80%
Working remotely
All voices
Everyone — regardless of role or seniority — has a voice in recognition
Read the full storyKarma helps us celebrate each other, build stronger connections, and create an environment where people genuinely feel valued. It's not just recognition — it's motivation.
Five features marketing and consulting teams use every day
Every feature works in Slack, MS Teams, Telegram, and Karma's standalone web platform — so hybrid and remote team members have exactly the same recognition experience regardless of where they're working.
- See how it works
Peer-to-peer recognition
Public kudos tied to company values — the fun, visible appreciation that Lexema's team formed a "Karma mafia" around. Works the same in the office and from home.
- See rewards
Rewards & gift cards
Gift cards, charity donations, custom non-monetary perks — a rewards catalog your team configures. Points earned through peer recognition, redeemed on their own terms.
- See milestones
Milestone automation
Workiversaries, birthdays, and achievement badges celebrated automatically — making staff appreciation week feel like it happens every week, not just in March.
- See feedback
Anonymous feedback
Pulse surveys in Slack so your team tells you what they actually think — not what they think you want to hear. Especially useful in creative teams where candour is a cultural value. Available for Slack.
- See analytics
Culture analytics
See which of your 19 company values are actually driving recognition — and which are just words on the website. AI-powered analytics from recognition and survey data.
- Read stories
All customer stories
See how teams across marketing, consulting, software, e-commerce, and education have built recognition cultures with Karma.
Frequently asked questions
What are good staff appreciation ideas for marketing agencies?
The most effective staff appreciation ideas for marketing agencies are public, peer-driven, and connected to the creative contributions that define agency work. Rather than top-down awards or generic gift cards, Karma lets agency teams give each other kudos directly in Slack or MS Teams — tied to a specific campaign, deliverable, or client win. Points accumulate toward a rewards catalog the team configures themselves, and scheduled leaderboards celebrate top contributors publicly every week or month.
How do you run an employee engagement program for a hybrid team?
Hybrid teams need engagement programs that work equally well whether someone is in the office or working remotely that day. Karma solves this by living inside the tools the whole team uses regardless of location — Slack, MS Teams, Telegram, or the standalone web platform. Recognition isn't tied to being physically present: a kudos sent from home counts exactly the same as one sent from the office, and milestone celebrations fire automatically whether or not the team is together.
How do you give positive feedback examples to younger marketing employees?
Younger employees in marketing agencies tend to respond better to public, immediate, peer-given recognition than to formal manager feedback. Good examples of positive feedback for this context include: '@Maria++ for the campaign concept that landed the new client — pure Innovation'; '@Ben++ for the social copy that outperformed last quarter by 40% — this is what Customer First looks like'. Specific, public, and tied to a company value. Karma makes this the default mode of recognition rather than an occasional gesture.
How do consulting firms build a recognition culture across a large remote workforce?
Large consulting firms with distributed teams need recognition systems where everyone — regardless of role, seniority, or location — has an equal voice. Karma's peer-to-peer model means a junior consultant can recognise a senior partner, and a remote team member in a different country is visible in the same recognition feed as someone in the head office. The SaaSy People, a 135-person UK consulting firm with 80% remote staff, used this approach to make appreciation a daily habit across the whole organisation.
How do you connect company values to employee recognition in a marketing team?
The most effective way to connect company values to recognition is to make value-tagging part of the recognition act itself. In Karma, every kudos can be linked to a company value — so when someone gives recognition, they also name which value the contribution reflects. Lexema, a 15-person digital marketing agency in Mexico, integrated 19 company values into Karma. Over time, the recognition data shows which values the team actually embodies day-to-day versus which ones remain aspirational.
Ready to get started?
If you're ready to get started with Karma, sign up now and explore the benefits of the recognition for your team. You can also reach out for a free demo.