Strengthening Team Bonds with Karma: Lexema's Success Story
Enhancing Team Recognition and Engagement in a Hybrid Workplace
Lexema is a digital marketing agency specializing in content marketing
The company serves clients across Latin America in industries such as technology, entertainment, and food & beverage.
15
Marketing
Mexico
Hybrid
The Challenge: Making Recognition Fun and Meaningful
As Lexema grew, its leadership recognized the need for a better way to acknowledge employee achievements. “We needed a fun and public way to show appreciation to all employees,” says César Pérez, Co-Founder of Lexema. “Also, a way to speak to younger people, because normally the people in Lexema are around 25-26 years old. I’m 40! So I think for me in another time my boss could tap my shoulder, say ‘good job’ and that’s it! But new generation may need another ways to get appreciation.”
Additionally, with team members working remotely, it was important to ensure that recognition wasn’t limited to in-office interactions. “We have some people that do not live here in Mexico City and we have a hybrid system for coming to the office, we see each other two times per week. So Karma was also a great way to show appreciation to people if they were doing home office.” César adds.
We needed a fun and public way to show appreciation to all employees
1,493Karma issued all time
19Company values created and integrated
800+Microkarma issued in one year
285Achievements all time
Why Karma?
After conducting online research and reading app comparisons, Lexema found Karma to be the most complete and cost-effective solution. “We compared Karma with another tools related to what we were looking for at the moment. So at the end, Karma was a more complete solution. Also pricing, that was another point that was important to us,” says César. The team appreciated its easy integration with Slack, making the adoption process seamless.
The Impact: Encouraging a Positive Work Culture
Karma has helped foster an open and appreciative work environment at Lexema. “I have noticed that people are more willing to share their opinions and to tell people that they are doing a good job,” César explains. “So that is also a good sign for me!”
It has also introduced a fun element, strengthening team bonds. “We had people in Lexema that made a ‘Karma mafia’—they were giving Karma just for fun, they did rewards for each other to get more Karma and shared Karma between each other for all the accomplishments made during the week,” César shares.
Favorite Features: Quick Recognition and Stronger Company Culture
One of the standout benefits of Karma is the ability to instantly recognize a job well done. “You don’t need to wait for a performance review or write a formal email—just send a quick message in Slack, and that’s it!” says César.
Additionally, linking accomplishments to company values has reinforced Lexema’s culture. “It’s great that we can highlight when someone does something well that aligns with our values,” he notes. “We try to reinforce company culture across all employees, and Karma helps us do that.”
Beyond recognition and rewards, Karma’s birthday and work anniversary reminders have helped Lexema celebrate team milestones and strengthen bonds within the company.
We try to reinforce company culture across all employees, and Karma helps us do that
The Rewards That Motivate the Team
Rewards have played a big role in keeping engagement high. “The one they really like is the pack of Krispy Kreme donuts! Everybody loves donuts!” César laughs. “And I’m the one who brings them to the office—through the app, actually, but I do it!” Since it’s a collective reward, it adds a social element to the recognition process. Other incentives, like extra days off and home office perks, ensure that employees see real benefits from their efforts.
Why Companies Should Consider Karma
For businesses looking to improve team morale and engagement, César highlights Karma’s impact. “Karma is really good way to connect people, especially people who work in this new working era, where remote and hybrid working ways are one of the most common,” he says. “This is a really easy and fun way to share appreciation and to find a way to connect with people.”
With Karma, Lexema has created a workplace where recognition is instant, fun, and meaningful—helping employees feel valued no matter where they work.
Other stories
Karma in Action: Whale's Journey to Enhanced Team Recognition
How a Chatbot Became the Heartbeat of Employee Engagement
Documentation
How Acro Commerce Strengthened Remote Team Culture with Karma
Keeping Remote Teams Motivated with Seamless Recognition and Feedback
E-Commerce
How Alef Education Fosters Team Recognition with Karma
Boosting Collaboration and Motivation Through Meaningful Peer Appreciation
E-Learning
Ready to get started?
If you're ready to get started with Karma, sign up now and explore the benefits of the recognition for your team.
Karma for Web
Karma for Slack
Karma for MS Teams
Karma for Telegram