Lexema's Success with Karma: Strengthening Team Recognition
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Customer story

Strengthening Team Bonds with Karma: Lexema's Success Story

Enhancing Team Recognition and Engagement in a Hybrid Workplace

Lexema is a digital marketing agency specializing in content marketing

The company serves clients across Latin America in industries such as technology, entertainment, and food & beverage.

People

15

Industry

Marketing

Location

Mexico

Work model

Hybrid

The Challenge: Making Recognition Fun and Meaningful

As Lexema grew, its leadership recognized the need for a better way to acknowledge employee achievements. “We needed a fun and public way to show appreciation to all employees,” says César Pérez, Co-Founder of Lexema. “Also, a way to speak to younger people, because normally the people in Lexema are around 25-26 years old. I’m 40! So I think for me in another time my boss could tap my shoulder, say ‘good job’ and that’s it! But new generation may need another ways to get appreciation.”

Additionally, with team members working remotely, it was important to ensure that recognition wasn’t limited to in-office interactions. “We have some people that do not live here in Mexico City and we have a hybrid system for coming to the office, we see each other two times per week. So Karma was also a great way to show appreciation to people if they were doing home office.” César adds.

We needed a fun and public way to show appreciation to all employees

César Pérez

Co-Founder of Lexema

1,493Karma issued all time
19Company values created and integrated
800+Microkarma issued in one year
285Achievements all time

Why Karma?

After conducting online research and reading app comparisons, Lexema found Karma to be the most complete and cost-effective solution. “We compared Karma with another tools related to what we were looking for at the moment. So at the end, Karma was a more complete solution. Also pricing, that was another point that was important to us,” says César. The team appreciated its easy integration with Slack, making the adoption process seamless.

The Impact: Encouraging a Positive Work Culture

Karma has helped foster an open and appreciative work environment at Lexema. “I have noticed that people are more willing to share their opinions and to tell people that they are doing a good job,” César explains. “So that is also a good sign for me!”

It has also introduced a fun element, strengthening team bonds. “We had people in Lexema that made a ‘Karma mafia’—they were giving Karma just for fun, they did rewards for each other to get more Karma and shared Karma between each other for all the accomplishments made during the week,” César shares.

Lexema pic

Favorite Features: Quick Recognition and Stronger Company Culture

One of the standout benefits of Karma is the ability to instantly recognize a job well done. “You don’t need to wait for a performance review or write a formal email—just send a quick message in Slack, and that’s it!” says César.

Additionally, linking accomplishments to company values has reinforced Lexema’s culture. “It’s great that we can highlight when someone does something well that aligns with our values,” he notes. “We try to reinforce company culture across all employees, and Karma helps us do that.”

Beyond recognition and rewards, Karma’s birthday and work anniversary reminders have helped Lexema celebrate team milestones and strengthen bonds within the company.

We try to reinforce company culture across all employees, and Karma helps us do that

César Pérez

Co-Founder of Lexema

The Rewards That Motivate the Team

Rewards have played a big role in keeping engagement high. “The one they really like is the pack of Krispy Kreme donuts! Everybody loves donuts!” César laughs. “And I’m the one who brings them to the office—through the app, actually, but I do it!” Since it’s a collective reward, it adds a social element to the recognition process. Other incentives, like extra days off and home office perks, ensure that employees see real benefits from their efforts.

Lexema cards

Why Companies Should Consider Karma

For businesses looking to improve team morale and engagement, César highlights Karma’s impact. “Karma is really good way to connect people, especially people who work in this new working era, where remote and hybrid working ways are one of the most common,” he says. “This is a really easy and fun way to share appreciation and to find a way to connect with people.”

With Karma, Lexema has created a workplace where recognition is instant, fun, and meaningful—helping employees feel valued no matter where they work.

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Karma bot privacy policy

Effective date: 18 August 2026

This Privacy Policy explains how Sliday LTD ("Sliday", "we", "us", or "our") collects, uses, shares, and protects personal data. It covers both the Karma application (for Microsoft Teams, Slack, Telegram, and the web) and the https://karmabot.chat website.

Who we are and how to contact us

The data controller is Sliday LTD, a private limited company registered in Cyprus under company number HE450506, with its principal place of business at Pavlou Valdaseridi 2A, 1st floor, Larnaka, Cyprus, 6018.

For any privacy-related enquiry, or to exercise your data protection rights, contact us at hi@karmabot.chat.

Privacy matters are overseen by our Legal Advisor / Operational Security Manager, Stas Kulesh. A dedicated Data Protection Officer has not been appointed, as Sliday LTD is not required to appoint one under Article 37 of the GDPR; privacy responsibilities are held by the Legal Advisor.

Personal data we handle and where it comes from

From the Karma application

When your organisation installs and uses Karma, we process the following personal data, obtained from Microsoft Teams / Microsoft Entra ID (Azure AD) and from your use of the application:

  • Display name — from Microsoft Teams / Microsoft Graph
  • Email address — from Microsoft Teams / Microsoft Graph
  • User Principal Name (UPN) — from Microsoft Graph (/me)
  • Microsoft Entra (Azure AD) object ID and tenant ID — from Microsoft authentication
  • Profile photo — from Microsoft Graph (/me/photo)
  • Team and channel names — from Microsoft Teams
  • Karma activity (karma given and received, associated messages) — from your use of the app

Where Karma is used with Slack or Telegram, the equivalent identity and workspace data is obtained from that platform instead.

From this website

  • Contact details you give us — such as your email address and name when you subscribe to updates, request a demo, or contact support
  • Usage and device data — IP address, browser type and version, pages visited, date, time and duration of visit, referring page, and similar diagnostic data
  • Cookies and similar technologies — see "Cookies and website analytics" below

Why we process personal data

We process personal data to:

  • Identify you and link you to your organisation's Karma workspace
  • Operate the core recognition ("karma") features, leaderboards, and adaptive cards
  • Display your name and profile photo within the app
  • Deliver notifications and service communications
  • Administer subscriptions and billing
  • Provide customer support and respond to your enquiries
  • Monitor, secure, maintain, and improve the service, and detect and address technical issues
  • Send newsletters, marketing, or promotional material where you have chosen to receive it — you can opt out at any time via the unsubscribe link in any email, or by contacting us

Lawful basis for processing

We process personal data on the following lawful bases under the GDPR:

  • Performance of a contract — to provide the Karma service to your organisation
  • Legitimate interests — to operate, secure, and improve the service, where not overridden by your rights
  • Consent — for marketing communications and for non-essential cookies and analytics, where consent is required
  • Legal obligation — where we are required by law to retain or disclose data, including for tax and accounting purposes

Where your organisation is the controller and we act as processor, processing is carried out on your organisation's documented instructions.

Who we share personal data with

We share personal data only with the sub-processors listed below, each of which is necessary to deliver the service and is engaged under an appropriate data processing agreement. This is the complete list of sub-processors with access to personal data. We do not sell personal data.

Service sub-processors

  • DigitalOcean — application hosting and managed database
  • Amazon Web Services (AWS) — profile photo storage (S3)
  • Cloudflare — edge delivery and web application firewall
  • Microsoft — authentication, the Teams platform, and Microsoft Graph
  • Stripe — subscription billing and payment processing
  • Sentry — error monitoring
  • MailerLite — notification and marketing email delivery

We do not store or collect your payment card details. That information is provided directly to Stripe, our payment processor, whose use of your personal information is governed by its own privacy policy (https://stripe.com/privacy). Stripe adheres to the standards set by PCI-DSS as managed by the PCI Security Standards Council.

Website analytics and marketing providers

The https://karmabot.chat website additionally uses:

We may also disclose personal data where required to do so by law or in response to a valid request by a public authority, or where necessary to protect our legal rights, prevent or investigate wrongdoing, or protect the safety of users or the public.

Cookies and website analytics

Cookies are small pieces of data stored on your device. We use cookies and similar technologies (including beacons, tags, and scripts) to operate the website, remember your preferences, keep the service secure, and understand how the site is used.

The cookies we use fall into these categories:

  • Essential cookies — required to operate the website and keep it secure
  • Preference cookies — to remember your settings and choices
  • Analytics and marketing cookies — set by the providers listed above to measure traffic and advertising performance

You can instruct your browser to refuse all cookies or to notify you when a cookie is set. If you refuse cookies, some parts of the website may not function correctly.

We do not currently respond to browser "Do Not Track" (DNT) signals.

How long we keep personal data

We retain personal data for the duration of your organisation's active subscription and for six (6) months after subscription cancellation, after which it is deleted. This applies to customer account and identity data, profile photos, and karma transaction records.

  • Database backups operate on a rolling 7-day point-in-time recovery window, so any backup containing erased data is automatically superseded within 7 days.
  • Upon a verified data deletion request, we action it as promptly as reasonably possible and in any event within one month, as required by the GDPR.
  • Billing and accounting records may be retained for longer where required by law.
  • Operational data — error telemetry, security logs, and backups — is disposed of automatically as it ages out of the relevant service's retention window.

Full details are set out in our Data Retention and Disposal Policy.

Your data protection rights

Subject to applicable law, you have the right to:

  • Be informed about how your personal data is used
  • Access the personal data we hold about you
  • Rectification — to have inaccurate or incomplete data corrected
  • Erasure — to have your personal data deleted
  • Restriction — to request that we restrict processing of your personal data
  • Data portability — to receive your data in a structured, commonly used, machine-readable format
  • Object to our processing of your personal data
  • Rights relating to automated decision-making and profiling — Karma does not carry out automated decision-making producing legal or similarly significant effects
  • Withdraw consent at any time, where we rely on your consent

To exercise any of these rights, contact us at hi@karmabot.chat. We may ask you to verify your identity before responding.

Making a Subject Access Request (SAR)

To submit a Subject Access Request, contact us at hi@karmabot.chat. We respond to all SARs within one month, as required by the GDPR, unless the request is complex or numerous, in which case we may extend the response time by a further two months and will tell you if we do. We maintain a data mapping process that lets us locate and retrieve all personal data held about a specific data subject across our systems — principally the production database and the profile photo object storage — so that a SAR can be fulfilled thoroughly.

International transfers and safeguards

Karma production data is hosted in the United States (DigitalOcean SFO region). As Sliday LTD is established in the EU (Cyprus), this involves a transfer of personal data to a third country.

Such transfers — and transfers to other sub-processors located outside the EU/EEA, including Microsoft, AWS, Cloudflare, Stripe, Sentry, and the analytics providers listed above — are protected by appropriate safeguards, principally the Standard Contractual Clauses (SCCs) incorporated into each sub-processor's Data Processing Agreement, supplemented by those providers' certification frameworks, including the EU–US Data Privacy Framework where the provider participates.

Sliday LTD takes all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

Your right to complain to a supervisory authority

You have the right to lodge a complaint with a data protection supervisory authority.

Our lead supervisory authority is the Office of the Commissioner for Personal Data Protection of the Republic of Cyprus:

You may also lodge a complaint with the supervisory authority in your own country of residence.

Security of data

The security of your data is important to us. We apply technical and organisational measures appropriate to the risk, including encryption in transit, access controls, vulnerability scanning, and error monitoring. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

Children's privacy

Our service is not directed at anyone under the age of 18. We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has provided us with personal data, please contact us and we will take steps to remove it.

Our service may contain links to sites we do not operate. We have no control over, and assume no responsibility for, the content or privacy practices of any third-party site. We encourage you to review the privacy policy of every site you visit.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated policy on this page and update the effective date at the top. Where changes are significant, we will notify you by email and/or a prominent notice on our service before the change takes effect. We encourage you to review this policy periodically.

Contact us

If you have any questions about this Privacy Policy, contact us:

  • By email: hi@karmabot.chat
  • By post: Sliday LTD, Pavlou Valdaseridi 2A, 1st floor, Larnaka, Cyprus, 6018