The SaaSy People: Creating a Culture of Recognition with Karma
How One Company Made Appreciation a Daily Habit and Built a Stronger Workplace Culture
The SaaSy People is a UK-based provider of customer support and business solutions
The company works across multiple industries, helping businesses build and scale their operations with ready-to-go teams.
135
Business Consulting and Services
United Kingdom
2019
Building a Stronger Team Through Recognition
With 135 employees and 80% working remotely, The SaaSy People needed a way to foster engagement and ensure that recognition was visible across the team. While they always had an interactive culture, there was little visibility into how individual employees were contributing outside of direct manager feedback. That changed when they introduced Karma.
You'd just be giving people random points, and you're not really having any value. Obviously, Karma then makes value out of that recognition
Searching for a Smarter Recognition Solution
Before Karma, the company had tried another recognition tool, but it didn’t meet their needs. It lacked integrations beyond Slack, had no reward system, and ultimately didn't add much value. "You'd just be giving people random points, and you're not really having any value. Obviously, Karma then makes value out of that recognition," says Chris Malkin, Senior Director of People & Operations. After exploring options in the Slack Marketplace, they found Karma and immediately felt it aligned with their culture. "Your website is great. I think the message that you guys send really matches our tone and the things that we wanna represent."
14,689Karma issued in one year
172Rewards redeemed for one year
75%Active users
6Company values created
Making Recognition Part of Everyday Work
Bringing Karma into the company was effortless. Employees quickly embraced it, and the process of getting started required minimal effort. "The integration and installation of everything is super easy within Slack," Chris shares. Initially, department heads led by example, but recognition soon became a fully peer-driven process. "We didn't want it to feel like a work reward recognition—this was about peer-to-peer appreciation."
Even leadership actively participates in Karma, ensuring that recognition flows at all levels. When positive feedback comes in from clients, managers make a point to acknowledge employees through Karma. This way, appreciation extends beyond direct supervisors and is visible to the entire organization. The approach helps reinforce company values while keeping employees motivated and engaged.
The integration and installation of everything is super easy within Slack
Encouraging Growth and Team Connection
Karma not only celebrates employees but also influences workplace behavior. "If a teammate sees someone who's being recognized for greeting a customer a certain way, it automatically gives that person the incentive to be like, ‘Oh, if they're getting recognized for that, I'm gonna go ahead and do that too,’" Chris explains.
An unexpected outcome was that previously reserved employees became more engaged. "Some people that didn't seem as involved before are now actively giving out Karma and celebrating their teammates. It's been really nice to see."
Karma has also contributed to strengthening the team's internal culture through shared moments of humor. Employees have turned inside jokes into Karma recognitions, creating an additional layer of camaraderie. "There are Karma messages that make no sense to the rest of the company, but for the team involved, it's absolutely hilarious. It's a fun way to highlight memorable moments throughout the day," Chris shares.
Some people that didn’t seem as involved before are now actively giving out Karma and celebrating their teammates. It’s been really nice to see.
Custom Rewards That Motivate and Inspire
One of the standout features of Karma for The SaaSy People is the ability to create customized rewards that fit their company culture. "Rather than it just being an Amazon voucher, you can completely customize how you want to be rewarded," says Chris.
The most frequently redeemed rewards include Amazon vouchers, which employees appreciate for their convenience. Beyond that, team members love the 'Dinner on SaaSy' reward, where they receive a 25-pound meal voucher.
This flexibility allows the company to recognize contributions in ways that are meaningful and valuable to employees, making Karma a true driver of engagement.
The Lasting Impact of Karma
For The SaaSy People, Karma has become a vital tool in building a culture of appreciation. More than just a tool for saying “thank you,” Karma has helped identify standout employees who consistently contribute to team dynamics and overall company success. It has also created an inclusive space where everyone—regardless of role or seniority—has a voice in recognizing excellence.
"Happy team, happy life," Chris summarizes. "Karma helps us celebrate each other, build stronger connections, and create an environment where people genuinely feel valued. It’s not just recognition—it’s motivation."
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