Why choose Karma over Matter?
Matter team has built an efficient recognition platform that helps employees appreciate each other and gather feedback from co-workers even when working remotely. It is a great product that makes employees recognized, and their opinions heard. If you're here to understand the difference between Karma and Matter, or looking for an alternative, this article is for you.
What's the difference between Karma and Matter? What's right for me?
No matter how much we'd love you to pick Karma as your recognition platform, we're here to give you objective perspective on what you'll get by using each of these products.
Matter and Karma are platforms that allow you to create recognition programs from scratch and engage your employees in the company's culture even while working remotely. With both platforms, you can set up reward programs and create company values. Both Karma and Matter give you access to detailed analytics to see which employees use the platform most, what kind of recognition they share and who receives the most of them.
However, there are some key differences between the two. Let's discuss the pricing first. While Matter is a great platform, it's not free, so after a 30-day trial, you have no option but to choose a billing plan. Karma on the other hand, allows you to keep enjoying the product with its limited features and being able to upgrade the plan whenever your company is willing to.
The main difference is that Karma is gamified, which means there are automation-triggered points, connect feature with ice-breaking games, and rewards, that are redeemed as you use the platform. These make it more fun to use and provide an extra motivation for the employees. Matter does not have this gamification element but is more focused on showing appreciation through many customizable feedback features.
Another big difference is that Karma's feedback is anonymous, and Matter is not. In Karma, you can give and receive feedback without anybody knowing who gave it, which makes it a very safe place to share thoughts on the subject. It also has a focus on micro-feedback, which means that you can give short and concise feedback that is easy to digest. Matter has a focus on long-form feedback, which can be very helpful if you want to give more in-depth feedback or want to start a discussion about someone's development. Now, let's take a closer look at how Matter and Karma differ.
Set up the account
Users can enter their Personal Karma accounts with the magic link, but there's no need to set up the profile either, Karma takes the necessary information from the user's account in Slack.
Matter allows signing in with the magic link and requires employees to set up the account along with the profile picture.
Reinforce company values
Karma allows creating questions on a scale from 1-5 and short text questions. The feedback is received by the owner in an anonymous form. Karma provides leaderboards that allow recognition of more employees by filtering it according to the company values.
Matter sends a weekly feedback streak, and encourages teams to gather and give feedback to each other proactively. Matter makes it easy to receive feedback regularly with continuous feedback surveys. In addition, every Friday employees are able to see the short leaderboard of the top 3 champions.
Create rewards
Karma allows you to set up the same rewarding options and also offers to create team rewards to which all employees can contribute a specific amount and then redeem for the whole team's benefit. Karma coins don't expire, so users can accumulate coins to redeem more valuable desired reward.
Matter allows redeeming custom rewards, automated Gift cards, and send donations. Matter coins expire and refresh every Friday, so employees have to be consistent in sharing the points.
Give recognition
Allows giving recognition in any channel and to the whole list of its participants at a time, as well as by selecting users individually. Karma coins can be shared publicly and privately. Employees can use trigger words and automated emojis to share more instant recognition within the channel.
Encourages giving recognition in a separate channel. Allows assigning points to a few people at a time. You can also comment or like other people's recognitions, which makes it more personal and interactive. Kudos can be given only publicly, no private option available.
An alternative to Matter —
only more diverse
Ultimately, the decision of which platform to use depends on the needs of the organization. Karma has diverse engagement features that help to promote company values and let teams stay connected. Matter instead, is keen on creating a feedback system with many customized feedback features and long surveys. Therefore, if you want anonymity within micro-feedback combined with other team engagement features, then Karma is the way to go. And if you want long-form feedbacks and discussion starters, then Matter might be better suited for you.
weekly/daily dashboard period
More comparisons
Ready to get started?
If you're ready to get started with Karma, sign up now and explore the benefits of the recognition for your team. You can also reach out for a free demo.
Karma bot privacy policy
Effective date: 18 August 2026
This Privacy Policy explains how Sliday LTD ("Sliday", "we", "us", or "our") collects, uses, shares, and protects personal data. It covers both the Karma application (for Microsoft Teams, Slack, Telegram, and the web) and the https://karmabot.chat website.
Who we are and how to contact us
The data controller is Sliday LTD, a private limited company registered in Cyprus under company number HE450506, with its principal place of business at Pavlou Valdaseridi 2A, 1st floor, Larnaka, Cyprus, 6018.
For any privacy-related enquiry, or to exercise your data protection rights, contact us at hi@karmabot.chat.
Privacy matters are overseen by our Legal Advisor / Operational Security Manager, Stas Kulesh. A dedicated Data Protection Officer has not been appointed, as Sliday LTD is not required to appoint one under Article 37 of the GDPR; privacy responsibilities are held by the Legal Advisor.
Personal data we handle and where it comes from
From the Karma application
When your organisation installs and uses Karma, we process the following personal data, obtained from Microsoft Teams / Microsoft Entra ID (Azure AD) and from your use of the application:
- Display name — from Microsoft Teams / Microsoft Graph
- Email address — from Microsoft Teams / Microsoft Graph
- User Principal Name (UPN) — from Microsoft Graph (
/me) - Microsoft Entra (Azure AD) object ID and tenant ID — from Microsoft authentication
- Profile photo — from Microsoft Graph (
/me/photo) - Team and channel names — from Microsoft Teams
- Karma activity (karma given and received, associated messages) — from your use of the app
Where Karma is used with Slack or Telegram, the equivalent identity and workspace data is obtained from that platform instead.
From this website
- Contact details you give us — such as your email address and name when you subscribe to updates, request a demo, or contact support
- Usage and device data — IP address, browser type and version, pages visited, date, time and duration of visit, referring page, and similar diagnostic data
- Cookies and similar technologies — see "Cookies and website analytics" below
Why we process personal data
We process personal data to:
- Identify you and link you to your organisation's Karma workspace
- Operate the core recognition ("karma") features, leaderboards, and adaptive cards
- Display your name and profile photo within the app
- Deliver notifications and service communications
- Administer subscriptions and billing
- Provide customer support and respond to your enquiries
- Monitor, secure, maintain, and improve the service, and detect and address technical issues
- Send newsletters, marketing, or promotional material where you have chosen to receive it — you can opt out at any time via the unsubscribe link in any email, or by contacting us
Lawful basis for processing
We process personal data on the following lawful bases under the GDPR:
- Performance of a contract — to provide the Karma service to your organisation
- Legitimate interests — to operate, secure, and improve the service, where not overridden by your rights
- Consent — for marketing communications and for non-essential cookies and analytics, where consent is required
- Legal obligation — where we are required by law to retain or disclose data, including for tax and accounting purposes
Where your organisation is the controller and we act as processor, processing is carried out on your organisation's documented instructions.
Who we share personal data with
We share personal data only with the sub-processors listed below, each of which is necessary to deliver the service and is engaged under an appropriate data processing agreement. This is the complete list of sub-processors with access to personal data. We do not sell personal data.
Service sub-processors
- DigitalOcean — application hosting and managed database
- Amazon Web Services (AWS) — profile photo storage (S3)
- Cloudflare — edge delivery and web application firewall
- Microsoft — authentication, the Teams platform, and Microsoft Graph
- Stripe — subscription billing and payment processing
- Sentry — error monitoring
- MailerLite — notification and marketing email delivery
We do not store or collect your payment card details. That information is provided directly to Stripe, our payment processor, whose use of your personal information is governed by its own privacy policy (https://stripe.com/privacy). Stripe adheres to the standards set by PCI-DSS as managed by the PCI Security Standards Council.
Website analytics and marketing providers
The https://karmabot.chat website additionally uses:
- Google — Google Analytics 4 and Google Tag Manager, for website traffic analytics (https://policies.google.com/privacy)
- Meta (Facebook) — Meta Pixel, for advertising measurement (https://www.facebook.com/privacy/policy/)
- Ahrefs Web Analytics — privacy-focused website traffic analytics (https://ahrefs.com/legal/privacy-policy)
- ProfitWell (Paddle) — subscription and revenue analytics (https://www.paddle.com/legal/privacy)
- MailerLite — newsletter sign-up forms (https://www.mailerlite.com/legal/privacy-policy)
- Calendly — demo and meeting scheduling (https://calendly.com/legal/privacy-notice)
We may also disclose personal data where required to do so by law or in response to a valid request by a public authority, or where necessary to protect our legal rights, prevent or investigate wrongdoing, or protect the safety of users or the public.
Cookies and website analytics
Cookies are small pieces of data stored on your device. We use cookies and similar technologies (including beacons, tags, and scripts) to operate the website, remember your preferences, keep the service secure, and understand how the site is used.
The cookies we use fall into these categories:
- Essential cookies — required to operate the website and keep it secure
- Preference cookies — to remember your settings and choices
- Analytics and marketing cookies — set by the providers listed above to measure traffic and advertising performance
You can instruct your browser to refuse all cookies or to notify you when a cookie is set. If you refuse cookies, some parts of the website may not function correctly.
We do not currently respond to browser "Do Not Track" (DNT) signals.
How long we keep personal data
We retain personal data for the duration of your organisation's active subscription and for six (6) months after subscription cancellation, after which it is deleted. This applies to customer account and identity data, profile photos, and karma transaction records.
- Database backups operate on a rolling 7-day point-in-time recovery window, so any backup containing erased data is automatically superseded within 7 days.
- Upon a verified data deletion request, we action it as promptly as reasonably possible and in any event within one month, as required by the GDPR.
- Billing and accounting records may be retained for longer where required by law.
- Operational data — error telemetry, security logs, and backups — is disposed of automatically as it ages out of the relevant service's retention window.
Full details are set out in our Data Retention and Disposal Policy.
Your data protection rights
Subject to applicable law, you have the right to:
- Be informed about how your personal data is used
- Access the personal data we hold about you
- Rectification — to have inaccurate or incomplete data corrected
- Erasure — to have your personal data deleted
- Restriction — to request that we restrict processing of your personal data
- Data portability — to receive your data in a structured, commonly used, machine-readable format
- Object to our processing of your personal data
- Rights relating to automated decision-making and profiling — Karma does not carry out automated decision-making producing legal or similarly significant effects
- Withdraw consent at any time, where we rely on your consent
To exercise any of these rights, contact us at hi@karmabot.chat. We may ask you to verify your identity before responding.
Making a Subject Access Request (SAR)
To submit a Subject Access Request, contact us at hi@karmabot.chat. We respond to all SARs within one month, as required by the GDPR, unless the request is complex or numerous, in which case we may extend the response time by a further two months and will tell you if we do. We maintain a data mapping process that lets us locate and retrieve all personal data held about a specific data subject across our systems — principally the production database and the profile photo object storage — so that a SAR can be fulfilled thoroughly.
International transfers and safeguards
Karma production data is hosted in the United States (DigitalOcean SFO region). As Sliday LTD is established in the EU (Cyprus), this involves a transfer of personal data to a third country.
Such transfers — and transfers to other sub-processors located outside the EU/EEA, including Microsoft, AWS, Cloudflare, Stripe, Sentry, and the analytics providers listed above — are protected by appropriate safeguards, principally the Standard Contractual Clauses (SCCs) incorporated into each sub-processor's Data Processing Agreement, supplemented by those providers' certification frameworks, including the EU–US Data Privacy Framework where the provider participates.
Sliday LTD takes all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.
Your right to complain to a supervisory authority
You have the right to lodge a complaint with a data protection supervisory authority.
Our lead supervisory authority is the Office of the Commissioner for Personal Data Protection of the Republic of Cyprus:
- Commissioner for Personal Data Protection
- 1 Iasonos Street, 1082 Nicosia, Cyprus
- Email: commissioner@dataprotection.gov.cy
- Web: https://www.dataprotection.gov.cy
You may also lodge a complaint with the supervisory authority in your own country of residence.
Security of data
The security of your data is important to us. We apply technical and organisational measures appropriate to the risk, including encryption in transit, access controls, vulnerability scanning, and error monitoring. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
Children's privacy
Our service is not directed at anyone under the age of 18. We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has provided us with personal data, please contact us and we will take steps to remove it.
Links to other sites
Our service may contain links to sites we do not operate. We have no control over, and assume no responsibility for, the content or privacy practices of any third-party site. We encourage you to review the privacy policy of every site you visit.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time. We will post the updated policy on this page and update the effective date at the top. Where changes are significant, we will notify you by email and/or a prominent notice on our service before the change takes effect. We encourage you to review this policy periodically.
Contact us
If you have any questions about this Privacy Policy, contact us:
- By email: hi@karmabot.chat
- By post: Sliday LTD, Pavlou Valdaseridi 2A, 1st floor, Larnaka, Cyprus, 6018