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Customer story

How Sliday Built a Lasting Culture of Appreciation with Karma

Recognition That Works Across Time Zones

Sliday is a digital agency founded in 2009 in New Zealand

With a distributed team of over 20 specialists across Asia and Europe, Sliday helps companies turn complex ideas into reliable, well-crafted digital solutions.

People

23

Industry

Digital Agency

Location

Globally

Founded

2009

Sliday cards

The Challenge of Showing Appreciation Remotely

What started as a small local team has grown into a fully distributed company with more than 20 professionals working across Asia and Europe. After several years operating from an office in Auckland, Sliday closed its physical location at the start of Covid-19 and transitioned entirely to remote work. Remote collaboration is now the foundation of how the company operates, but it also introduced new cultural challenges.

In an office environment, recognition often happens naturally through small, everyday interactions. In a remote setup, those moments can easily disappear. As CEO David explains, “you can’t tap a colleague on the shoulder and say a meaningful ‘thank you’ when you’re fully remote,” which made it clear that appreciation needed to be more intentional and visible. David points out that the real risk wasn’t just lower motivation, but people starting to feel unseen. Sliday needed a way to recognise good work consistently and make appreciation part of daily communication rather than an afterthought.

Karma addressed this by combining simple thank-you messages with tangible rewards, helping recognition feel both genuine and motivating.

15k+Karma points issued
260Rewards redeemed
95%Active users
570+Achievements received

Why Sliday Chose Karma

Slack was already at the centre of Sliday’s workflow, so any recognition tool had to integrate seamlessly. Karma fit naturally into Slack and offered the flexibility the team was looking for, from custom brand colours to company values and tailored rewards. David recalls that when Sliday first started using Karma, “there weren’t many alternatives at all,” which made the decision straightforward at the time. Instead of switching tools over the years, Sliday stayed with Karma and watched it evolve alongside the company.

Setup was incredibly simple — as soon as we added Karma to Slack, the whole team could start using it immediately.

David Kravitz

CEO at Sliday

A Smooth Start with Immediate Adoption

Getting started with Karma was effortless. There were no accounts to create, no invitations to send, and no onboarding sessions to organise. As David describes it, “setup was incredibly simple — as soon as we added Karma to Slack, the whole team could start using it immediately.”

Because recognition happened directly in Slack, giving coins to individuals or groups felt natural and fast. Karma became part of everyday conversations rather than a separate system people had to remember to use.

Stronger Relationships and Higher Motivation

Over time, Karma began to subtly reshape how the team interacted. David noticed that people became more open with one another, explaining that “team members were no longer just Slack usernames with profile pictures — they became colleagues who exchange meaningful feedback and genuinely celebrate each other’s successes.”

The reward system added another layer of motivation. Earning coins and being able to redeem them for real rewards encouraged people to contribute more and focus on quality. From a leadership perspective, David values the analytics because they show “which company values resonate most, who gives the most recognition, and who receives it,” offering a clearer picture of team morale and dynamics.

Sliday team 1

Rewards Designed for a Global Team

As a remote company spread across multiple countries, Sliday found physical rewards difficult to manage. Instead, the team focused on monetary rewards that allow people to convert their Karma coins into real money. These quickly became the most popular option.

Even new people feel welcomed right away, which makes settling into the team much easier.

David Kravitz

CEO at Sliday

Unexpected Results Beyond Motivation

While Sliday initially adopted Karma to boost motivation and productivity, the biggest surprise was its impact on relationships. David observed that new hires feel appreciated almost immediately, saying that “even new people feel welcomed right away, which makes settling into the team much easier.”

Over time, this sense of appreciation also contributed to stronger retention. Sliday has been using Karma for nearly a decade, through growth and uncertainty, and during that time the company hasn’t seen anyone leave in more than two years. In David’s words, “Karma may seem like a small addition to company culture, but it plays a meaningful role in helping people feel valued and recognized at work.”

Sliday team 2

Lessons Learned Along the Way

Not every experiment worked perfectly. Early on, Sliday tested a system that included negative karma, where people could lose points instead of earning them. That approach was quickly abandoned. The team realised that recognition works best when it stays positive and encouraging, and that rewarding good work builds trust far more effectively.

A Simple Recommendation from the CEO

Looking back, David’s advice to other companies is clear and direct. “Don’t overthink it,” he says. “If you feel your team needs a boost in productivity, motivation, or morale, you probably do. Karma is simple, straightforward, and it just works.”

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Karma bot privacy policy

Effective date: Oct 18, 2022

Sliday Limited ("us", "we", or "our") operates the https://karmabot.chat website (the "Service").

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from https://karmabot.chat

Definitions

  • Service

    Service is the https://karmabot.chat website operated by Sliday Limited

  • Personal Data

    Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).

  • Usage Data

    Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Cookies

    Cookies are small pieces of data stored on your device (computer or mobile device).

  • Data Controller

    Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal information are, or are to be, processed.

    For the purpose of this Privacy Policy, we are a Data Controller of your Personal Data.

  • Data Processors (or Service Providers)

    Data Processor (or Service Provider) means any natural or legal person who processes the data on behalf of the Data Controller.

    We may use the services of various Service Providers in order to process your data more effectively.

  • Data Subject (or User)

    Data Subject is any living individual who is using our Service and is the subject of Personal Data.

Information Collection and Use

We collect several different types of information for various purposes to provide and improve our Service to you.

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Cookies and Usage Data

We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send or by contacting us.

Usage Data

We may also collect information how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use:

  • Session Cookies. We use Session Cookies to operate our Service.
  • Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
  • Security Cookies. We use Security Cookies for security purposes.

Use of Data

Sliday Limited uses the collected data for various purposes:

  • To provide and maintain our Service
  • To notify you about changes to our Service
  • To allow you to participate in interactive features of our Service when you choose to do so
  • To provide customer support
  • To gather analysis or valuable information so that we can improve our Service
  • To monitor the usage of our Service
  • To detect, prevent and address technical issues
  • To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information

If you are from the European Economic Area (EEA), Sliday Limited legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it.

Sliday Limited may process your Personal Data because:

  • We need to perform a contract with you
  • You have given us permission to do so
  • The processing is in our legitimate interests and it's not overridden by your rights
  • For payment processing purposes
  • To comply with the law

Retention of Data

Sliday Limited will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

Sliday Limited will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

Transfer of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside New Zealand and choose to provide information to us, please note that we transfer the data, including Personal Data, to New Zealand and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Sliday Limited will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Disclosure of Data

Disclosure for Law Enforcement

Under certain circumstances, Sliday Limited may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Sliday Limited may disclose your Personal Data in the good faith belief that such action is necessary to:

  • To comply with a legal obligation
  • To protect and defend the rights or property of Sliday Limited
  • To prevent or investigate possible wrongdoing in connection with the Service
  • To protect the personal safety of users of the Service or the public
  • To protect against legal liability

Security of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

"Do Not Track" Signals

We do not support Do Not Track ("DNT"). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.

You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

Your Data Protection Rights Under General Data Protection Regulation (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Sliday Limited aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

  • The right to access, update or to delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.

  • The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.

  • The right to object. You have the right to object to our processing of your Personal Data.

  • The right of restriction. You have the right to request that we restrict the processing of your personal information.

  • The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.

  • The right to withdraw consent. You also have the right to withdraw your consent at any time where Sliday Limited relied on your consent to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

Service Providers

We may employ third party companies and individuals to facilitate our Service ("Service Providers"), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Analytics

We may use third-party Service Providers to monitor and analyze the use of our Service.

  • Google Analytics

    Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

    You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.

    For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en

  • Mixpanel

    Mixpanel is provided by Mixpanel Inc

    You can prevent Mixpanel from using your information for analytics purposes by opting-out. To opt-out of Mixpanel service, please visit this page: https://mixpanel.com/optout/

    For more information on what type of information Mixpanel collects, please visit the Terms of Use page of Mixpanel: https://mixpanel.com/terms/

Payments

We may provide paid products and/or services within the Service. In that case, we use third-party services for payment processing (e.g. payment processors).

We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

The payment processors we work with are:

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children's Privacy

Our Service does not address anyone under the age of 18 ("Children").

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the "effective date" at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us: